{"id":5706465,"date":"2025-08-29T08:28:18","date_gmt":"2025-08-29T07:28:18","guid":{"rendered":"https:\/\/loopdesignawards.com\/?post_type=norebro_portfolio&#038;p=5706465"},"modified":"2025-08-29T08:28:18","modified_gmt":"2025-08-29T07:28:18","slug":"start-ivry-2","status":"publish","type":"norebro_portfolio","link":"https:\/\/loopdesignawards.com\/project\/start-ivry-2\/","title":{"rendered":"START Ivry"},"content":{"rendered":"","protected":false},"author":3451,"featured_media":5706464,"template":"","format":"standard","2021_architecture":[],"2021_interior":[],"2021_landscape":[],"2021_photography":[],"2021_product":[],"2021_tags":[],"2022_architecture":[],"2022_best_firm":[],"2022_interior":[],"2022_landscape":[],"2022_photography":[],"2022_product":[],"2022_tags":[],"2022_special_themed_categories":[],"2022_video":[],"2023_architecture":[],"2023_art":[],"2023_best_firm":[],"2023_concept":[],"2023_interior":[],"2023_landscape":[],"2023_photography":[],"2023_product":[],"2023_tags":[],"2023_themed_categories":[],"2023_travel":[],"2023_video":[],"2024_architecture":[],"2024_best_firm":[],"2024_concept":[],"2024_engineering":[],"2024_graphic":[],"2024_interior":[],"2024_landscape":[],"2024_photo_video":[],"2024_product":[],"2024_tags":[],"2025_architecture":[1364],"2025_concept":[],"2025_graphic":[],"2025_interior":[],"2025_landscape":[],"2025_photography":[],"2025_product":[],"2025_tags":[],"2025_video":[],"class_list":["post-5706465","norebro_portfolio","type-norebro_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","norebro_portfolio_tags-architecture-category-winner-2025","norebro_portfolio_tags-category-winner-2025","2025_architecture-architecture-social-architecture"],"acf":{"project_location":"Ivry-sur-Seine, Greater Paris, France","studio_name":"STAR strategies + architecture","lead_designer":"Beatriz Ramo L\u00f3pez de Angulo","photographer_name":"Nicolas Trouillard, Nicolas Grosmond, Vladimir Partalo, Kamel Khalfi","videographer_name":"","website_url":"https:\/\/www.instagram.com\/star_strategies_architecture\/","team_members":"Beatriz Ramo L\u00f3pez de Angulo, Danae Zachariaki, Geoffrey Clamour, Efra\u00edn P\u00e9rez del Barrio, Javier Cuartero, Ivan Guerrero, Syeva Roest, Bittor Arrillaga, Maria Castillo, Marc Coma, Iris Ramas. Public spaces \/ Landscape: Bernd Upmeyer (BOARD Bureau of Architecture, Research and Design)","consultant_team":"","project_description":"A new generation of social and private housing in France; when housing adapts to its inhabitants and not the other way around.\r\n\r\nSTART is the concretisation of our conceptual theories on affordable, adaptable and resilient housing. \r\n\r\nAt the confluence of the rivers Seine and Marne START seeks to create a new skyline for Ivry and accomplish a double objective in terms of housing: reinventing the residential tower and creating exceptional and innovative apartments \u2013 an urgent alternative to the current and paradoxical housing standardization at a time when we are witnessing the greatest diversification of households ever known. A single type of floor plan seems to have become the tacit standard for housing in France today. In recent decades, housing production and households have developed according to completely opposite trends.\r\n\r\nHouseholds are increasingly characterized by a differentiation of lifestyles: single-parents, patchwork-families, flat-sharing communities, unemployed young people, senior citizens in need of help, intergenerational cohabitations, working from home, young adults returning temporarily to their parents\u2019 home, etc. . \r\n\r\nHousing production, on the other hand, followed a different pattern, namely a regime of an ever-growing number of regulations combined with the dictates of the developer, resulting in standardized apartments. Apartments are now standardized \u201ccontainers\u201d reflecting regulations and budget constraints but certainly not reflecting the fascinating and diverse needs of their inhabitants.\r\n\r\nThe society of today - with all its contradictions and its great diversity - cannot be represented in the homogeneity of a standardized floorplan. This conviction inspired START: a project that takes the inhabitants and their lifestyles as its starting point in order to develop housing that adapts to their particular situation and development, especially for the more fragile households. The apartment thus ceases to be a burden, and becomes a support for their personal growth. It is the apartment that adapts to its inhabitants and not the other way around: it can be enlarged to prepare for the arrival of a child; a kitchen can be moved to the living-room to make space for an extra bedroom; two children\u2019s bedrooms when no longer needed can be transformed into an independent studio-flat for rent; the living-room can be temporarily divided into two spaces to host a child on alternating custody, etc. \r\nThis ideal project also supports interactions between its residents by offering them several shared spaces: the building becomes the support system for a reactivated social life.\r\nA band of shared spaces and terraces is located in all the Towers on the 7th floor. These turquoise curved-out spaces articulate the scale of the towers and create a horizontal reading of the volumes.\r\n\r\nSTART is composed of 5 buildings ranging from 12 to 18 floors, all following the same conceptual principles and mixing social and free-market apartments, sometimes in the same floor. START hosts 288 apartments (350 after future division) of which 34% is social housing, 13% is rent-controlled and 53% is free-market. The total surface area is 22,863 m\u00b2, of which 19,700 m\u00b2 is residential and 3,163 m\u00b2 are commercial spaces. It hosts 2.119 m\u00b2 of common terraces at different heights and 2,600 m\u00b2 of public space on the ground floor. \r\n\r\nThe construction budget is \u20ac 43.3 million ($ 48.11 mill.). The constructions price (2019) ranges between 1580-1780\u20ac\/m\u00b2 of net area. The apartments are extremely affordable. The average selling prices for the private apartments are: \r\n- Very controlled price: \u20ac3.327\/m\u00b2 \r\n- Controlled price*: \u20ac3.638\/m\u00b2 \r\n- Free-market price*: \u20ac4.407\/m\u00b2 \r\n*price m\u00b2 of Net-Usable-Floor-Area incl. parking and excl. taxes (2019)\r\n\r\nThe volumes follow a meticulous design to maximize light, multiply orientations and views and allow for numerous apartment configurations. The division of each volume into three parts, generates three readings of the heights: the Street, the City and the Sky. The facades follow a \u201cnarrative\u201d logic, reflecting what it is in the inside and reacting to what it is in their context. The window jambs follow a colour code according to the function inside; the colours of the loggias mark different parts of the Tower; the bare and red-painted concrete take inspiration of its metropolitan surroundings.\r\n\r\nSTART represents a fully sustainable strategy, not forgetting the social and economic aspects affecting the inhabitants and combining them with a strong environmental approach, managing a 20% reduction in the current energy standard.\r\n\r\nThree series of principles were set up in order to orchestrate the project: \u201c10 Adaptability Principles\u201d (see image), to ensure flexibility and resilience in the apartments, \u201c8 Space Quality Principles\u201d, and \u201c10 Principles to create a Good Tower\u201d, for a positive declination of density.","project_content":[5706456,5706457,5706458,5706459,5706460,5706461,5706462,5706463],"project_video_url":"","video_entry":"","copyrights":"","image_credits":"","agree_policy":"","internal_tag":"","nickname":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>START Ivry | LOOP Design Awards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/loopdesignawards.com\/project\/start-ivry-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"START Ivry | LOOP Design Awards\" \/>\n<meta property=\"og:url\" content=\"https:\/\/loopdesignawards.com\/project\/start-ivry-2\/\" \/>\n<meta property=\"og:site_name\" content=\"LOOP Design Awards\" \/>\n<meta property=\"og:image\" 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