{"id":5707563,"date":"2025-08-29T23:17:22","date_gmt":"2025-08-29T22:17:22","guid":{"rendered":"https:\/\/loopdesignawards.com\/?post_type=norebro_portfolio&#038;p=5707563"},"modified":"2025-08-29T23:17:22","modified_gmt":"2025-08-29T22:17:22","slug":"cqrc-flagship","status":"publish","type":"norebro_portfolio","link":"https:\/\/loopdesignawards.com\/project\/cqrc-flagship\/","title":{"rendered":"CQRC Flagship"},"content":{"rendered":"","protected":false},"author":3588,"featured_media":5707562,"template":"","format":"standard","2021_architecture":[],"2021_interior":[],"2021_landscape":[],"2021_photography":[],"2021_product":[],"2021_tags":[],"2022_architecture":[],"2022_best_firm":[],"2022_interior":[],"2022_landscape":[],"2022_photography":[],"2022_product":[],"2022_tags":[],"2022_special_themed_categories":[],"2022_video":[],"2023_architecture":[],"2023_art":[],"2023_best_firm":[],"2023_concept":[],"2023_interior":[],"2023_landscape":[],"2023_photography":[],"2023_product":[],"2023_tags":[],"2023_themed_categories":[],"2023_travel":[],"2023_video":[],"2024_architecture":[],"2024_best_firm":[],"2024_concept":[],"2024_engineering":[],"2024_graphic":[],"2024_interior":[],"2024_landscape":[],"2024_photo_video":[],"2024_product":[],"2024_tags":[],"2025_architecture":[],"2025_concept":[],"2025_graphic":[],"2025_interior":[1379],"2025_landscape":[],"2025_photography":[],"2025_product":[],"2025_tags":[],"2025_video":[],"class_list":["post-5707563","norebro_portfolio","type-norebro_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","norebro_portfolio_tags-category-winner-2025","norebro_portfolio_tags-interiors-category-winner-2025","2025_interior-interior-other-interior-designs"],"acf":{"project_location":"Chongqing - China","studio_name":"Shikatani Lacroix Design","lead_designer":"Julia Morgan, Senior Interior Designer","photographer_name":"Mr. Quang Liang","videographer_name":"","website_url":"https:\/\/www.sld.com\/","team_members":"Max Lin, Design Technologist Feifei Li, Managing Director","consultant_team":"","project_description":"Chongquing Rural Commercial Bank (CQRC) envisioned a flagship branch that would redefine the conventional banking experience. Situated in the dynamic Jiefangbei district, this 16,380 sq ft. three-storey branch was conceived to be a showstopper, one that would not only pull in passerby but also make a bold architectural statement. CQRC needed a branch that reflected the future of banking while staying rooted in its rural heritage. The flagship had to incorporate both cultural touchpoints and cutting-edge digital solutions to enhance the customer journey and ensure sustainability. With the seamless integration of all these principles, this flagship sets a new standard for premium banking.\r\n\r\nBuilt on the philosophy of Qi\u2014the natural flow of energy\u2014this concept is reflected throughout the space. The overall palette is light and airy to reference the life breath while curving architectural lines and LED lighting symbolize energy and enlightenment. Organic materials balanced with warm finishes create a modern yet grounded atmosphere. Soft, fluid forms are contrasted with angular geometric patterns, establishing a structural framework that guides the movement of energy throughout the space.\r\n\r\nParametric motifs enhance the branch\u2019s futuristic appeal, appearing in exterior and interior elements like seating, wall panels, digital signage, and glass partitions. The vertical parametric partitions serve as subtle dividers between different functional zones, undulating with rhythmic, wave-like movements that maintain an open, organic flow without sacrificing privacy or coherence.\r\n\r\nSustainability is another cornerstone of the design, integrated thoughtfully into the bank's identity. Kinetic energy flooring converts foot traffic into power, reinforcing the idea that every step contributes to a greener future. Sculptural wind turbines generate renewable energy while serving as an artistic focal point. A vertical farming display features digital panels with storytelling infographics that highlight the importance of sustainable food production, connecting back to the region\u2019s agricultural heritage. Rainwater is harvested from the roof and re-circulated through the plantings. The sun creates solar energy to power LED grow lights allowing plants and vegetables to flourish in a space-saving and sustainable way.\u2028Material choices further emphasize sustainability, with terrazzo flooring embedded with recycled glass, carbon-neutral carpeting, and locally sourced wood and stone.\r\n\r\nCQRC\u2019s humanistic approach sets a visionary example of how the financial sector can evolve. It is an immersive, future-forward space that prioritizes connection and the customer journey, proving that banking can be more than a transaction\u2014it can be an experience.","project_content":[5707554,5707555,5707556,5707557,5707558,5707559,5707560,5707561],"project_video_url":"https:\/\/www.youtube.com\/watch?v=hNr3RD-Jnzo","video_entry":"","copyrights":"","image_credits":"","agree_policy":"","internal_tag":"","nickname":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CQRC Flagship | LOOP Design Awards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/loopdesignawards.com\/project\/cqrc-flagship\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CQRC Flagship | LOOP Design 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